Antigone

I like Antigone's story. So I use her statue as my icon (with added sunglasses to bring her into the 21st century). The statue lives at The Met: Antigone Pouring a Libation over the Corpse of Her Brother Polynices, sculpted by William Henry Rinehart. It captures the climactic moment in Sophocles’ tragedy when Antigone defies the state to honour her brother.

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He was killed in battle and denied a proper burial by Creon, the ruler of Thebes. Antigone, refusing to accept this injustice, performs the sacred burial rites in secret. Rinehart chose to immortalise the moment she pours a libation over her brother’s grave, resisting tyranny and honouring civil liberties.

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Antigone’s story of resistance, morality, and complexity reminds us that standing for something matters. Every brand needs a story. Our challenge is how do we tell it to guide people towards a world that better serves them? 
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Libby

Founder, Libbation